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Quick Reference

Fresh Last Updated: January 2, 2026

Fast access to essential information, checklists, and official resources for GBP recovery.

Quick Reference Sections

SectionContains
Google Tools & LinksOfficial Google URLs, forms, and resources
ChecklistsAll audit and preparation checklists
Troubleshooting & FAQCommon questions and solutions

Immediate Need?

ActionLink
Submit AppealAppeals Tool
Check Account StatusAccount Restrictions
Second Appeal (after denial)Additional Review Form
Get PE HelpGBP Community

Quick Suspension Type Reference

TypeSymptomsPriority
Account SuspensionTwo emails, multiple profiles affectedFix account FIRST
Hard SuspensionProfile gone from Maps completelyFull appeal required
Soft SuspensionProfile visible but can't manageCan escalate to hard

Quick NAP Rule

NAP Must Match Exactly

ElementDocument ValueMust Match On
NameYour legal business nameGBP, License, All Docs
AddressFull physical addressGBP, Utility, Website
PhoneDirect business lineGBP, Website, Cards

Even "St." vs "Street" can cause rejection!

Quick Evidence Tiers

TierWhen NeededDocuments
Tier 1Always requiredLicense, Tax Cert, Utility, Insurance
Tier 2Strengthens casePhotos, Vehicle, Cards, Uniforms
Tier 3Complex/denied casesLease, Video, Invoices

Quick Timeline

PhaseDuration
Audit & Fix2-4 days
Evidence Prep1-2 days
Submit Appeal1 day
Wait for Review1-4 weeks
DecisionInstant (in email)
Profile RestoreUp to 72 hours
Total3-5 weeks typical

Based on The Ultimate GBP Recovery Handbook by Local Dominator